Tarek Elkhayat, 214K on Instagram
€19,564 in course sales in 15 days for Tarek’s self coaching course.
Outcomes
- 98% of the resent email was accepted by inbox providers, up from 78%.
- One reel got 3,633 comments, forty times more than the next biggest post on his account.
- 1,884 people on the waitlist before the doors opened, and the first sale 20 minutes after the early access email.
- 4 more sales came in after the final deadline email.
Challenge
Tarek sells a self coaching course in cohorts. Money only comes in when a cohort opens, so every launch has to count.
What I found
- His first big email went out too fast. Inbox providers refused 22% of it, so a large part of his list never saw it.
- His reels reached hundreds of thousands of people, but the captions asked them to do nothing, so most watched and left.
- The people already on his waitlist were the warmest buyers he had, so they should get to buy before anyone else.
- Some buyers were failing at checkout: 15 failed in the first days against 43 who bought.
What I built
- I slowed the sending down to a pace inbox providers accept, and sent it again.
- I added a comment keyword to the end of his captions, so every reel asked people to raise their hand.
- I built the waitlist from his stories, his bio and his free macros calculator, and gave it a private early access link before the doors opened to everyone.
- I wrote every launch email, from the early access link to the final deadline, and set up an email for anyone whose payment failed.
Book a call. If I can’t help you, I’ll tell you. If I can, I’ll build it with a money-back guarantee.
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