Tarek Elkhayat, 214K on Instagram
20,000+ leads from Instagram comments, straight to Tarek’s DMs and his email list.
Outcomes
- 229 sign-ups on the best day. Before, it was about 14 a day.
- About 6,464 DM conversations from the free guide reels by mid September.
- His email list went from about 15,000 to about 29,000.
Challenge
His reels got hundreds of thousands of views, but most people watched and left, and he had no way to reach them again.
What I found
- Selling straight from a reel did not work. The one reel that pitched his community started 14 conversations from 98,000 views.
- Giving something away did. Reels offering a free guide started thousands of conversations.
- Typing one word in the comments is far easier than leaving the app for a link in bio.
What I built
- Eight keyword automations: comment a word on a reel and the free guide lands in your DMs within seconds.
- Free guides and tools worth signing up for, like his TDEE Blueprint and macros calculator.
- Follow up emails that take each new lead from the free guide to the paid offer.
Book a call. If I can’t help you, I’ll tell you. If I can, I’ll build it with a money-back guarantee.
Let’s talk