Tarek Elkhayat, 214K on Instagram

Fitness 101 went from 0 to 200 paid members in 4 weeks on Skool.

• Skool
• Launch email
• Members app
• Free trial

Outcomes

• 27 free trials in 24 hours from one story set. A normal day is about 10.
• The launch email reached 29,662 people, with 0 spam complaints.
• Access looks after itself: anyone who leaves loses the app within the hour.

Challenge

The course only made money during a launch. Tarek wanted income every month from the people who already follow him, without launching again and again.

What I found

• A brand new community looks empty, and nobody pays to join an empty room. His past course buyers already trusted him, so they were the right first members.
• Members need a reason to come back every week, beyond a course they watch once.
• Asking a stranger to pay on day one was the biggest hurdle to joining.

What I built

• Fitness 101 on Skool, with his course inside and his past course buyers brought in as founding members, so it had life from day one.
• The launch email to his full list of over 29,000.
• A members app with macros, workouts, meals and progress tracking in one place, so members open it every week.
• A 7 day free trial, and Instagram story sets that sell it.
• An hourly check that takes the app away from anyone who leaves, so only paying members keep access.